Archive for Marketing
Why Cho’s Cell Model Doesn’t Work in NA
Larry Osborne’s book Sticky Church is worth the purchase price for chapter 18 alone. In it he points out the problems inherent in Dr. Cho’s Korean model when applied in a North American context.
He points out the challenges:
A radically different view of Christianity.
A radically different view of authority.
A radically different society.
Larry Osborne Quoted
I’m currently reading Sticky Church by Larry Osborne. Here’s a quote:
“Whatever you do to reach people, you have to continue to do to keep them”
His point is that we often set aside special days and events to attempt to reach people but then, when they show up the next week it is nothing to compare [...]
Easter Campaign
We experienced a great Easter weekend, establishing a new attendance record for a single service, around 240 individuals in service for the weekend and 3 water baptized.
We used flyers in public places, postcard size invitations, members using their FaceBook statuses to advertise, invitation letters to guests on our mailing list and a paid advertisement on [...]
Facebook Advertising For Easter
Leading up to Easter we have started running a paid advertisement on Facebook. Clicking on the ad leads to a page on our website promoting our Easter service in the theatre of the local high school. Facebook estimates potential reach of the ad at 2 million Facebook users within a 50 mile [...]
Product Life Cycles And Church Programs
Often around churches we live by the adage “If it ain’t broke don’t fix it.” We become comfortable with programs and schedules so that even when they begin to produce declining results we are loathe to change them.
Years ago in a conversation about prayer and prayer meetings a veteran missionary made the comment that it [...]
Socialnomics
The landscape of communications has changed rapidly, the way we get our news and entertainment, the way we connect with others.
While many have declared social media to be a fad it has become an important part of many peoples lives. The challenge for the church is to find new ways to leverage social media [...]
Loyalty Programs and Churches
I started a course in Marketing Management tonight at McGill University and am looking forward to the rest of the semester.
While listening to the introductory lecture and discussion on what marketing is and how the basics of it works the subject of loyalty programs came up. Of course, the purpose of loyalty programs is to [...]
