Archive for Public Relations And The Church
Easter Campaign
We experienced a great Easter weekend, establishing a new attendance record for a single service, around 240 individuals in service for the weekend and 3 water baptized.
We used flyers in public places, postcard size invitations, members using their FaceBook statuses to advertise, invitation letters to guests on our mailing list and a paid advertisement on [...]
Socialnomics
The landscape of communications has changed rapidly, the way we get our news and entertainment, the way we connect with others.
While many have declared social media to be a fad it has become an important part of many peoples lives. The challenge for the church is to find new ways to leverage social media [...]
Choosing A Name
A brand is the way that an organization stakes out its territory in the minds of its consumers or adherents. If we don’t define our own brand someone else will define it for us and not always the way we want to be defined.
An important component in branding is selecting a name, something which [...]
Flu Season
The season for colds and flu’s is now upon us and presents its own challenges for churches.
Here at the church we have installed hand sanitizer dispensers at each entry point for the convenience and protection of those attending. The cost is minimal and the possible prevention of several cases of the flu or cold is [...]
3 Laws Of Fundraising Success
Jeff Brooks of Fundraising Success Magazine writes an article on the “3 Laws of Fundraising”.
The First Law
There’s a clear inverse correlation between the complexity of a message and its effectiveness at motivating people. In layman’s terms, the more you say, the less people listen.
The Second Law
Self-focused communication is an ineffective way to attract people and [...]
Good To Great In The Social Sectors
I’ve been reading a little monograph "Good To Great In The Social Sectors" by Jim Collins. This little paperback, created as an addendum to the bestseller "Good To Great" is specifically targeted at the unique settings and special conditions that leaders in social organizations must deal with.
Here are a few random thoughts:
Performance must be assessed [...]
Ministrymarketingcoach.com
Ministrymarketingcoach.com just came out with their redesigned website. If you are interested in church marketing ideas this may be a great resource to add to your collection.
You can check out the latest at Ministrymarketingcoach.com
I haven’t had a chance to check it out but there look to be some interesting links in the left hand sidebar [...]
Free Stewardship Ebook
Here is the link to a free ebook from InJoy "Raising More Than Money"
You will be required to register.
5 Questions To Ask
I was reading Michael Hyatt’s blog today and as a public speaker/preacher was interested in his breakdown of what Andy Stanley had to say about 5 questions to ask yourself in preparing to speak.
Here are the five questions – you can read the post in its entirety here
1. Information: What do they need to know?
2. [...]
What Does Your Building Say? Part 3: Signage
This week Cindy and I visited the College our oldest daughter will be attending in the fall. John Abbott College is home to 5700 full time students and 2000 part time students. When we went in for the parents meeting we really had no idea of where we were going until we walked through [...]
