Archive for Public Relations And The Church
Facebook Advertising Update
It’s now been about a month since we started running our ad on Facebook.
In the first campaign we had approximately 1.3 million impressions and 261 clicks. The vast majority of those clicks came from Facebook users in the 13-24 demographic. Our second campaign which is targeting the over 25 demographic (same ad) has now [...]
What Does Your Building Say? Part 2
The first message that an unchurched person from the neighborhood will often hear is the one declared by the church property. It’s not so much a matter of architecture or design as it is maintenance and upkeep.
While some styles of buildings proclaim a message - the gothic cathedral type speaks of liturgical worship complete with [...]
Why Visitors Don’t Come Back
Lynette Hawkins, writing on churchsolutionsmag.com gives a list of 15 reasons why visitors may not return after visiting on Easter.
No welcome from the parking lot to the pews.
Finding the right door to sanctuary appeared difficult.
People in the pews held on to their “good seats.”
Too many “churchy insider words” like doxology and introit [...]
What Does Your Building Say?
When an unchurched person drives by the church building - what is it saying to them?
Many times churches spent a lot of time and effort on websites, printed materials, music and communication while neglecting a frontline mode of Public Relations - the physical plant. The one thing potential guests see and are impacted by before [...]
Friday Facebook Update
We’re a couple of days into our second Facebook campaign and already there are some obvious differences from the first. This campaign is using the same ad as the previous however the demographic parameters have been modified. Where previously we had targeted Facebook users 15 and up now we are targeting users 25 and up. [...]
Facebook Update
Our Facebook ad has been running since April 23 and to date we have had 1.3 million impressions (times it has been displayed) and 261 clicks through to our website. All of this cost the princely sum of $60.43. Our average cost is $.05 per thousand impressions.
The nice thing about Facebook is that you can [...]
Facebook Ad
This is the ad we’re currently running on Facebook. Nothing fancy, just wanting to get the church’s name in front of as many people as possible.
You’ll note that the text input on Facebook’s ad manager does not allow any formatting of the text.
So far after two days - 319,000 impressions with a click count [...]
Facebook Advertising
I recently read reports by a couple of pastors of what they considered the successful implementation of advertising campaigns on Facebook.
I have had a Facebook account for quite a while although I visit the site very infrequently, however, I have noticed the huge popularity of Facebook not only among teenagers but people of all ages.
So [...]
Congratulations To Rev. Billy Graham
The major topic of this blog is Public Relations so I wanted to give kudos to the Billy Graham Evangelistic Association.
While visiting a senior citizen this week she began to tell me how she and her husband had supported the BGEA ministry for many years. When her husband passed she felt comfortable enough to [...]
Most Important Ministries
LifeWay Research just released another survey of 801 Southern Baptist pastors asking about the most crucial ministries in their churches.
Listed first in order of importance was evangelism followed by Sunday School/Bible study/ small groups. It was interesting that evangelism was the least likely ministry to have an effective leader in place.
You can read about [...]
