Archive for Archive for February, 2009
Blue Ocean Churches
Ben Arment works for Catalyst, the producers of the annual conference as the Director of Experience and Innovation. He makes an interesting comment in a recent posting about, as he terms them, Blue Ocean Churches.
While Catalyst is at the forefront of sensory experience and innovation - not everyone can be. While there are churches that [...]
Seth Godin: The Difference Between A Show And A Story
I was reading Seth Godin’s blog this morning and a paragraph particularly resonated in the context of the church and its message.
Here’s what he had to say:
Marketing is telling a story that sticks, that spreads and that changes the way people act. The story you tell is far more important than the way you [...]
Shreddies & The Church
Who would think that the 67 year old breakfast cereal “Shreddies” could serve as a lesson to the church in the 21st century?
While reading the Montreal Gazette’s Business Section I came across a marketing article about the successful campaign to reposition Kraft’s Shreddies. In the extremely competitive world of breakfast cereal its market penetration had [...]
