3 Laws Of Fundraising Success
Jeff Brooks of Fundraising Success Magazine writes an article on the “3 Laws of Fundraising”.
The First Law
There’s a clear inverse correlation between the complexity of a message and its effectiveness at motivating people. In layman’s terms, the more you say, the less people listen.
The Second Law
Self-focused communication is an ineffective way to attract people and might make you come across as boring, clueless, creepy — or all three.
The Third Law
This final law helps us understand how to avoid running afoul of the other two: The more people involved in creating, revising and polishing a fundraising message, the more complex and self-focused it will be. Or as grandma might have said, too many cooks spoil the broth.
You can read the article here
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