Easter Campaign
We experienced a great Easter weekend, establishing a new attendance record for a single service, around 240 individuals in service for the weekend and 3 water baptized.
We used flyers in public places, postcard size invitations, members using their FaceBook statuses to advertise, invitation letters to guests on our mailing list and a paid advertisement on Facebook.
Most of the guests at the services were there because of a personal invitation – a friend or relative invited them to come. Still the most effective method.
Second would be the invitation letters which were responsible for several guests returning for worship.
While our FaceBook advertisement was not directly responsible for any guests that we are aware of it does remain an effective advertising medium particularly because of the ability to tailor the advertising to specific demographics.
Our FaceBook advertisement had almost 2.4 million impressions with 423 individuals clicking the link to a dedicated page on our website advertising the Easter service. The average cost per click was .41 for a princely sum of $208. Most of those clicking on the ad were in the 13-20 age group – which we expected for a couple of reasons – their high usage of FaceBook and the service being held at one of the large local high schools. One addition that I think we will make next time is to add a contact form to the landing page which may give us more contact with the visitors.
All told it was a successful promotion numerically and even more successful spiritually.
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