Cancellation As PR
I was speaking with a friend yesterday who is in the process of planting a church in an unchurched town. As part of their outreach into the community they are sponsoring a showing of the movie “Fireproof” and then following up with a series of lessons on “The Love Dare” to be held at a local hotel .
Unfortunately on the date of their Fireproof launch they were in the middle of a snowstorm and having to cancel the showing. My friend was in the middle of writing a cancellation notice to be sent to the local media and mentioned that even the cancellation would help to get the word about regarding what they were doing.
Then today out of the blue he received a call from Fred FM one of the most popular secular radio stations in the area asking for information about Fireproof. Next week they want to do an interview about the Fireproof series which means lots of free publicity.
A cancellation notice as a public relations tool - who’d a thunk it?
One Response to “Cancellation As PR”
February 20th, 2009 at 10:46 am
Hey thanks for the blog. I will let you know how it goes.
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